14 Celebrities who declined major brand endorsements

Stars and celebrities are well-known and have a large fan base. However, with stardom comes a role and duty as a responsible citizen.

Celebrities can positively or negatively influence millions of people.

The Crazy Tales Here brings a list of celebrities who chose their morals over money.

Stars and celebrities are well-known and have a large fan base. However, with stardom comes a role and duty as a responsible citizen

Celebrities can positively or negatively influence millions of people.

The Crazy Tales Here brings a list of celebrities who chose their morals over money.

Kareena Kapoor Khan

Kareena has endorsed a wide range of products, from tea to a plethora of beauty products.

When a food company offered her an assignment to endorse non-vegetarian foods, she had to say no.

Kareena became a vegetarian while dating Shahid Kapoor; though the two have since broken up, Kareena remains a vegetarian and believes that endorsing a product she isnat using is unethical

Sachin Tendulkar

Sachin Tendulkar is a youth icon, and he understands that by recommending a product, millions of his fans would be encouraged to use it.

Keeping this in mind, the god of Indian cricket refused to endorse a liquor brand in 2010 based on principles instead of money. He had also refused to promote tobacco, earning the Maharashtra governmentas praise for his moral courage and discretion.

John Abraham

John is a fitness freak; he not only enjoys working out at the gym, but heas also very conscious of what he puts into his body. The model-turned-actor has turned down many lucrative assignments with tobacco and alcohol brands because he is aware of the influence he has on his followers and is concerned about health and well-being.

Amitabh Bachchan

Once when Amitabh Bachchan realized that a product was being advertised as a dowry item, he refused to do the ad. This isnat the only time Senior Bachchan has put his ethics ahead of his financial gain. He disassociated himself from an aerated drink after a school girl confronted him, asking why he was promoting a drink that her teacher said was poison.

Kangana Ranaut

Kangana Ranaut didnat hesitate to decline a two-crore offer to endorse a fairness product when a beauty brand approached her with the offer. Signing up for this brand would be akin to insulting her beautiful dark-skinned sister. aWomen should not be subjected to this discrimination,a she says. Such creams simply rob them of their self-esteem and confidence.a

Abhishek Bachchan

Abhishek Bachchan, who is a teetotaler, turned down a ten-crore offer because it violated his morals. Promoting alcohol and having a negative influence on his mostly young fans was not acceptable to him. aAny revenue is not good revenue, in my opinion. There must be a good fit between the endorser and the brand for the product to gain equity. Before I commit to a brand, I must believe in it personally. I would never recommend a product that I havenat tried myself aIn an interview, the actor said.

Sai Pallavi

Sai Pallavi, an Actress from the Southern part of India, Her glowing skin drew the attention of a fairness cream brand, but she politely declined. The brand offered her 2 crores, but the Athiran actress knew that endorsing such products would be harmful to her young fansa impressionable minds.

Ranbir Kapoor

 When a fairness beauty product company contacted him, he confidently declined the offer of 9 crores for just a dayas shoot. He believed that such a campaign would only serve to exacerbate racism, and the Kapoor lad didnat want to promote any false notions of fairness superiority.

Randeep Hooda

With the entry of responsible actors like Randeep Hooda, an industry that was once known for songs celebrating fair skin has matured. Randeep Hooda turned down an offer to endorse a fairness product. He expressed his displeasure with Indiaas obsession with white skin, claiming that it is the result of our acolonial hangover.a

Virat Kohli

The very attractive Indian captain is not a fan of aerated beverages and avoids them at all costs. He revealed in an interview with The Hindu that he once turned down a multi-crore soft drink endorsement because promoting something he didnat consume himself was against his morals.

 Anushka Sharma

Anushka also stated her position on endorsing specific products. She stated at an event, aI wouldnat support products that promote racist and sexist (beliefs) as well as social taboos. Iam not interested in endorsing products that promote fair skin. I will not spread any information that claims this is correct or incorrect aa

Aamir Khan

Aamir Khan is making good use of his celebrity to promote good causes. He turned down a lucrative deal to endorse a luxury vehicle and has stated that he only wants to do endorsements for social causes.

Akshay Kumar

Akshay Kumar exudes the image of a fitness and health buff. Because of his convictions, he turned down a lucrative deal to promote a paan masala brand.

Emraan Hashmi

Emraan Hashmi has taken a stand against promoting questionable products on multiple occasions, from refusing to endorse alcohol brands to rejecting fairness products.